HARD VALUESBusiness + Sustainability
SOFT VALUESMarketing + Organisation
Hard values + soft values = 100% strategy.
Only the best strategy will get you there.
The way to get there:
value creation and appreciation.
WHAT RAMP STANDS FOR:
Resilient, Anticipative, Monetary, Planetary.
RAMP shapes companies, strengthens them economically, creates benefits.
RAMP understands entrepreneurs as responsible in a complex world.
RAMP is a new source of knowledge.
Designing RESILIENT companies and institutions.
The KPI RESILIENT measures organizational resilience in the form of functionality, culture and employer attractiveness from the internal employees perspective.
Aligning brands ANTICIPATIVELY with customers.
The KPI ANTICIPATIVE looks at the soft values of the brand from an external customer perspective. It measures the relevance, preference and enthusiasm of the brand among the target group.
Creating MONETARY value through innovations.
The MONETARY KPI looks at the hard business metrics. The KPI analyzes the return on sales, the new product share of the earnings contribution and the level of disruptive investments.
Enable repeatability through PLANETARY compatibility.
The PLANETARY KPI focusses on the ecological impact. It measures both the resource competence and the reduction level of the ecological costs as well as the planetary added value of the company.
How do you face the future? How soft? How hard? What are your values? Do you want to know how your company performs on these values?